Facebook’s Slideshow ads have proven popular with small businesses eager to create motion picture-like ads on minimal budgets. They leverage the fact that many SMBs, while lacking high-quality full-motion video assets, usually have some good photography lying around that can represent their business case reasonably well. And it’s incredibly easy to quickly assemble a bunch of Slideshow ads you can quickly deploy against a multitude of audience segments you identify on Facebook.
This past week, Facebook added some functionality to Slideshow ads, integrating them more tightly with its stock footage collection, and making their creation easier on mobile devices. Facebook also apparently changed the way that Slideshow ads are compiled, making them easier to view in all their full-motion glory on low-bandwidth cellular connections (an important consideration for international marketers and even for those in the U.S. whose audiences don’t enjoy fast cell service). My colleagues at Didit have the full story — plus an intuitive tutorial that can have you up and running with this ad format in practically no time at all.
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