Didit’s corporate HQ is on Long Island and many of our people work in Nassau and Suffolk counties, so we have a natural interest in how Long Island-based companies are handling the digitally disruptive changes now transforming all facets of business.
One particular issue we’ve paid attention to is mobile-friendliness. After all, with consumers increasingly using their mobile devices as primary computing platforms, sites that fail to deliver a good mobile experience aren’t a good thing to have. Mobile-friendliness isn’t the only indicator of whether a given corporate site is healthy, of course: along with site speed and User Experience, mobile-friendliness is a necessary but insufficient condition for digital excellence.
Back in 2015 — at the height of MobileGeddon — Didit surveyed about 800 sites — including the sites maintained by the biggest, large cap companies on Long Island. At the time, we found a very worrisome situation: only 22 percent of these companies fielded sites that were “mobile-friendly” (as defined by Google’s Test Tool). This was by far the worst performance of any industry sector we analyzed, and we did our utmost to warn these companies to get their sites in shape, both on Didit’s main web site and in direct e-mails to management. On our site, we wrote:
Senior management needs to take this issue seriously. While our findings should be cause for concern, there is no need for corporate management to panic. In most cases the problems causing a “Fail” on Google’s Mobile Test can be easily solved, by unblocking resources for Google’s robots and by deploying responsive themes that render equally well on all devices. But the proprietors of very old sites that were built years ago (before smart phone access was a factor) may have to do some major “heavy lifting” to bring their sites into compliance. This work should be started now, because there “mobilegeddon” is just two weeks away.
That was then; this is now
Over the past 18 months, much progress has been made. This week, our team resampled the original data and was pleased to note that today, 52 percent of sites of the large cap companies are now in full compliance with Google’s mobile-friendly edict. That’s a huge improvement over the situation in the Spring of 2015.
Of course, a 52 percent compliance rate isn’t exactly great. In other segments we’ve subjected to resampling, compliance is much closer to 100 percent than to 50. So progress on Long Island – at least in our opinion — has been far too slow. While some mobilegeddon-related issues are difficult to solve (because they involve server-level surgery or software updates), many are not, and these could likely have been fixed within a few months of Google’s original compliance deadline passed in April of 2015.
Still, it’s good to see Long Island’s population of web sites become more modern, easier to use, and more mobile-friendly. Even if it’s been a long, slow toward compliance, there’s no doubt in my mind that Long Island’s industries will someday reach 100 percent compliance.
If you’re interested in which companies on Long Island are mobile-friendly as of this date, and which are not, click the link below, which will take you to the full data set.